Having a website is no longer an option for any serious-minded business owner unless you’re not interested in growing your brand, dominating your niche and making more profit. The days of operating from your cave where only your friends and people around you know about your business and depending only on social media are long gone.
So you have a Facebook and Instagram page and you think you’ve arrived? Really? Think again.
Imagine you live in a large city where a certain philanthropist built an estate. He then gave everyone access to live in there for free and you moved in. There’s clean water, light, and some of the things you’ve dreamt of having and you stay there comfortably. However, the man has certain rules you must abide by. As a matter of fact, he controls who visits/sees you through algorithms, track your friends and show other people’s products to you and much more.
What if 5 years later he comes out to say he no longer wants you to put out certain flowers on your lawn or you should start paying for his services etc, what will you do? Guess what! There’s a plot of land that costs only a token right next to the borrowed estate you live in. Isn’t it wise to buy your own land, build your house however you want it and live by your own rules?
See, a lot of people will prefer to stay in the estate even if the land is free. This is because humans are naturally lazy and want everything on their laps. But as business owners, you can’t live like that. You deserve to own your own space on the Internet because you don’t need a government’s C of O neither do you need to break your bank to do so.
In this article, I’ll share with you some valid reasons why you need to have a website and not rely solely on social media.
Here are 8 crucial reasons every business needs a website:
1. Customers Expectation:
If you do a survey today, 7 if not 8 out of 10 of your current customers expects your business to have a website. Not because it is a fancy thing to do but because it gives them ease of reaching and doing business with you. Imagine you run a laundry service and your website enables your customer request for clothes pickup and check if their clothes are ready, pay on your website and get confirmation.
Wouldn’t your customer be happier to click on your website from the comfort of his office or home rather than driving to your office? Of course! Most customers are now digital/tech-savvy so they expect you to be and if you don’t offer it, your competitor that does will appeal more to them and you lose their patronage.
2. It expands your reach:
Have you been in business for 5 years and only people in your city and followers on social media knows you? What a website does is to broaden your visibility. People from around the world can get to know you if your website pops up in search engine results when they’re looking for something related to your business.
That is free traffic for you. I hope you know your competitors are no longer the shops next door, they include people and businesses across the globe.
Imagine you sell clothes and you put them on your e-commerce store, the man on your street is searching for how to buy clothes from China. And you’ve made a post some months ago on how to buy clothes from China right here in Nigeria, your post may likely show up in the search results.
Then, he sees your website and then all the clothes you have in stock, he is more likely going to buy from you knowing he doesn’t need to pay for shipping nor wait for a longer time to get it delivered. You see, that is a sale you could have lost. There’s no going overboard with visibility… Let the world know that you exist. Show them what you have to offer on your website.
3. Be in Total Control:
Social media is good but you’re not in total control. You can’t control where your posts are placed nor do you have control over the layout. It is the same for everyone.
With your website, you’re in total control. You choose what a potential customer sees when he visits your site, how it is displayed and how he relates to your site. You can decide to have your products, contact, opt-in forms for leads, pop-ups for special features or announcement and much more on the homepage or any other page.
You control the colours that matter to you and unleash your creativity. No social media platform gives you the power to do that. And guess what? When your customers visit your website, they see all about you not targeted adverts. So you’re the boss in your space.
You can also influence public perception by creating your own story via your company’s blog like ours. This helps you get your message, mission, and personality in front of your target audience faster than print ads or snail mail brochures.
4. Your business is up 24/7:
Not everybody likes to work at 3 a.m., but some people like to shop then. Having a business website or e-commerce store means that you can sell products/services all the time — not only between 9 a.m. and 5 p.m.
Sometimes, your potential customers are up late in the night doing research about you. Without a website, how can they find out about you at that time?
Imagine you’re a consultant who speaks for a living and a potential client is looking for someone to train his staff the next day. Your phones are switched off and you don’t have a website. Only a page on Facebook. Sure he can look up your Facebook posts and profile but it will take more time. What if your competitor has an awesome website with all his content organized. The client can navigate through his about page, testimonials, blog posts, contact details and fill in a booking form right there on his website… Do you think you will stand the chance?
A website makes you and your business omnipresent.
5. It gives you credibility:
These days, potential customers use your website to score or gauge your credibility. Have you ever told someone about a business or service and the next thing they ask you is “what’s their web address”?
Yes, just like your physical office address gives you credibility, so does your website. People tend to trust you more and see you as someone who is serious and more professional. It adds some kind of prestige or image that you’re digital-savvy.
6. Your competitors have websites:
Consumers typically start their buying journey with research and recommendations from peers and social network connections. Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report.
So, if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from your competition.
7. You’ll show up in Google search results:
Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best web designers in Lagos” or, “reliable web hosting companies in Nigeria.” If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero.
But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers. Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).
8. Showcase your products and services:
Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase. This alone can boost your sales a great deal.
Need help setting up a website for your business? If you haven’t created a website for your business, you can get started by registering your domain and hosting it with a web hosting service, like SabiHosting.com. SabiHosting offers 24/7 support from in-house experts, as well as guides, video tutorials, and more. Learn more about SabiHosting here.
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